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Ontario Veterinary Medical Association

Your Source. Your Voice.

Campaign Updates

2018 Pet Owner Attitudes and Behaviours Report

In 2014, OVMA retained research firm Leger to execute a survey to evaluate the attitudes of Ontario pet owners and their perceptions of the veterinary profession. That survey showed that Ontario pet owners had positive opinions of the province’s veterinarians and reaffirmed that the veterinary profession remains one of the most trusted professions.

In August 2018, OVMA re-performed the survey to gauge if sentiment has changed. The results of the 2018 Pet Owner Attitudes and Behaviours survey show that Ontario pet owners have very positive opinions of the province’s veterinarians. They regularly take their pets for check-ups, trust their veterinarian’s expertise, believe their veterinarian genuinely has their pet’s best interest at heart and are satisfied with their experience at the veterinarian.


Key findings:

  • 96% of Ontario pet owners were satisfied with their last visit to the veterinarian.
  • 95% of Ontario pet owners say they trust that their veterinarian has their pet’s best interest at heart.
  • 90% of Ontario pet owners are likely to recommend their current veterinarian.
  • 97% say they understood their veterinarian’s explanation of their pet’s diagnosis and 75% received a summary of the exam when it was over (an increase of 11%).

Find out what pet owners think of veterinarians and veterinary care in the 2018 survey report.

Pets can’t talk – but veterinarians can be their voices. Ontario veterinarians have the training, knowledge and qualifications to give you the best advice on how to care for your pet. In fact, 96% of Ontario pet parents were satisfied with their last veterinary visit.

Working with a trusted veterinarian can help your pet live a longer healthier life – 95% of Ontario pet owners say they trust that their veterinarian has their pet's best interest at heart. Regular preventive care is an integral part of preventing illness and catching problems early. In many cases, identifying and managing problems before they become serious can save pet owners from significant costs later on. 


2018 Got a Pet? Get a Vet! contest

From April 23 to May 18, 2018, pet owners were invited to nominate their favourite veterinary clinic as part of a public education campaign to promote the importance of regular veterinary care.

There were more than 2,800 entries – a testament to the love people have for their local veterinary clinics and the great work veterinarians are doing across the country.

The 2018 winner was Dr. Renee Ferguson at Mountain View Veterinary Hospital in Langley, B.C., capturing more than 1,750 public votes. The entire team received lunch and was recognized by our campaign partners, through social media and Dr. Pauline Van Veen at VCA Barrie Vet Hospital in Barrie, Ont., came in second place. 


About the campaign:

Got a Pet? Get a Vet! That’s the message the Ontario Veterinary Medical Association (OVMA), the Ontario SPCA and participating SPCAs and Humane Societies are sending to pet owners.

This annual public awareness campaign aims to educate pet owners about the importance of having an established relationship with a veterinarian. Participating shelters displayed posters featuring the Got a Pet? Get a Vet! messages, encouraging pet parents to find a vet after adopting their new family member. Information leaflets were also handed out to every visitor and adoptive pet family at participating shelters.

Social media advertisements promote the contest, along with the website where pet owners can learn more about the benefits of regular veterinary care, find a local veterinarian or participate in the contest by recognizing their favourite veterinary clinic!


Participating shelters include:

Sponsored by OVMA and the OSPCA.


2015 Pet Owner Attitudes and Behaviours Survey



420 Bronte Street South,
Suite 205,
Milton, Ontario L9T 0H9
Phone: 905.875.0756 / (toll free) 1.800.670.1702  



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